POWER LEAGUE X D&AD Shift

D&AD New Blood Shift WINNING PROJECT This project was created as a concept for the purpose of the D&AD New Blood Shift in partnership with PWC and Power League. During the working day, the majority of leading football provider Powerleague’s pitches go unused. To tackle this, they are introducing walking football for men over the age of 50. Nanda Kovic with Andrea Zlotnick and Parry Stewart