BBC SHOUT

Digital Product Challenge Gen Zers are empowered self learners who are trying to change the world but struggle to determine what is or isn’t “fake” knowledge. Insight Generation Z and the BBC have one of their main values in common, authenticity which gives them a common path outlined by purpose. Idea BBC Shout, an educational platform streaming content that Gen zers care about, provided by the talents of the same generation, ensuring that they have the trusted guidance they need to change the world. AD + CW: Nanda Kovic