Known as Profeta Gentileza, the author of "Kindness Begets Kindness," was a popular Brazilian figure in the 1980s. To spread kindness, he created murals and offered flowers to people on the streets. Over time, his murals were erased and forgotten. Now, Snapchat is immortalizing his message on social media to introduce him to new generations and honour his legacy.

Snapchat invites you to record and share moments and messages of kindness using our exclusive filters, which feature the art of Profeta Gentileza, keeping his legacy alive.
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